<p>=========================================<br />
Auction Strategists Newsletter</p>
<p>Brought to you by Jenni Hunt<br />
www.jennihunt.com</p>
<p>=========================================<br />
In this newsletter:<br />
eBay&#8217;s Mailing List Feature &#8211; Not so good<br />
=========================================</p>
<p>One question I get frequently as I talk about the importance of building a mailing list is:</p>
<p>Why can&#8217;t I use eBay&#8217;s mailing list feature?</p>
<p>If you didn&#8217;t know, eBay has a feature that allows store owners to manage a mailing list so you can publish a newsletter. I say &#8216;manage&#8217; loosely &#8211; because if you look closely, there are some limitations that eBay puts on your newsletter that makes eBay more likely your list manager than you&#8230; are you surprised?</p>
<p>Before we dig too deep&#8230; let&#8217;s look at the value of having a mailing list:</p>
<p><strong>1. Trust Builder:</strong> A mailing list is a tool you can use to build a relationship with your readers/audience/market. If you have a relationship with your readers and have built their trust, they are more likely to buy from you.</p>
<p><strong>2. Takes Pressure Off of Selling Auctions:</strong> If your goal is to build a mailing list then you aren&#8217;t as concerned about your auctions selling. Instead, you begin to recognize that your auctions are really just a way for people to join your mailing list. Your listings become more of an advertisement than the single source of revenue for your business.</p>{"id":219,"date":"2010-07-03T13:25:58","date_gmt":"2010-07-03T21:25:58","guid":{"rendered":"http:\/\/jennihunt.com\/blog\/?p=219"},"modified":"2010-07-03T13:25:58","modified_gmt":"2010-07-03T21:25:58","slug":"why-ebays-mailing-list-feature-isnt-a-good-idea","status":"publish","type":"post","link":"https:\/\/jennihunt.com\/blog\/why-ebays-mailing-list-feature-isnt-a-good-idea\/","title":{"rendered":"Why eBay&#8217;s Mailing List Feature Isn&#8217;t A Good Idea"},"content":{"rendered":"<p>=========================================<br \/>\nAuction Strategists Newsletter<\/p>\n<p>Brought to you by Jenni Hunt<br \/>\nwww.jennihunt.com<\/p>\n<p>=========================================<br \/>\nIn this newsletter:<br \/>\neBay&#8217;s Mailing List Feature &#8211; Not so good<br \/>\n=========================================<\/p>\n<p>One question I get frequently as I talk about the importance of building a mailing list is:<\/p>\n<p>Why can&#8217;t I use eBay&#8217;s mailing list feature?<\/p>\n<p>If you didn&#8217;t know, eBay has a feature that allows store owners to manage a mailing list so you can publish a newsletter. I say &#8216;manage&#8217; loosely &#8211; because if you look closely, there are some limitations that eBay puts on your newsletter that makes eBay more likely your list manager than you&#8230; are you surprised?<\/p>\n<p>Before we dig too deep&#8230; let&#8217;s look at the value of having a mailing list:<\/p>\n<p><strong>1. Trust Builder:<\/strong> A mailing list is a tool you can use to build a relationship with your readers\/audience\/market. If you have a relationship with your readers and have built their trust, they are more likely to buy from you.<\/p>\n<p><strong>2. Takes Pressure Off of Selling Auctions:<\/strong> If your goal is to build a mailing list then you aren&#8217;t as concerned about your auctions selling. Instead, you begin to recognize that your auctions are really just a way for people to join your mailing list. Your listings become more of an advertisement than the single source of revenue for your business.<\/p>","protected":false},"excerpt":{"rendered":null,"protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,15],"tags":[],"class_list":["post-219","post","type-post","status-publish","format-standard","hentry","category-newsletter-archive","category-your-mailing-list"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/jennihunt.com\/blog\/wp-json\/wp\/v2\/posts\/219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jennihunt.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jennihunt.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jennihunt.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jennihunt.com\/blog\/wp-json\/wp\/v2\/comments?post=219"}],"version-history":[{"count":1,"href":"https:\/\/jennihunt.com\/blog\/wp-json\/wp\/v2\/posts\/219\/revisions"}],"predecessor-version":[{"id":220,"href":"https:\/\/jennihunt.com\/blog\/wp-json\/wp\/v2\/posts\/219\/revisions\/220"}],"wp:attachment":[{"href":"https:\/\/jennihunt.com\/blog\/wp-json\/wp\/v2\/media?parent=219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jennihunt.com\/blog\/wp-json\/wp\/v2\/categories?post=219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jennihunt.com\/blog\/wp-json\/wp\/v2\/tags?post=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}