It is a bit early still to tell which toys are the hottest for the season… but, you can bet retailers are already swinging to influence the market with advertisements. Top retailers are already weighing in on what is going to be popular this year based on 2012 trends.
One of the trends we are seeing is that the range in toy pricing is a little higher this year… This implies that retailers are expecting parents to pay more in 2012. And, as always, we are visiting some hot toys of the past. We are going to see classic Lego and Barbie… along with revisiting Furby (already many are out of stock on walmart.com) and TMNT. This year’s expected to be popular toys are also building on the success of previous years. For example – Monster High has a playset that is on the list.
But how do we determine the trends in the toys we will see this year?
First of all – we need to look at technology and how it is impacting the toy industry this year. Apps are the latest rage. And of course, the toy industry has discovered how to incorporate them into their industry to take advantage of the market hype! Not only have we seen tablets for kids come out over the last couple of years… but, it looks like the latest trend is apps that require toys for parents to buy. Pretty clever, eh?
Secondly, movies and television have a huge impact on what toys tend to be most popular for the year. This year, I have to say Avengers takes the cake for licensed toys! Watch for a renewed interest in super-heroes this year. The Hulk, Captain America, Batman, Superman… lots of new toys about super-heroes have hit the shelves for the holiday season. Another toy that was just released is “Time for Your Check Up” Doc Doll with Lambie based on the Doc McStuffins Disney series. Will this be the hot toy for 2012?
Third, you can always expect some remakes of what was once super popular. As I already mentioned Furby is back (again)… but, watch for a twist on TWISTER and the new Battleship game(s) are hoping to be big hits as well.
Would you like to know more? Get your hands on the upcoming 2012 Holiday Toy Guide. If you PRE-ORDER you will save $20 on the GOLD membership. The Holiday Toy Guide is set to release on October 16th – and as a pre-order customer you will be the first to get your hands on it.
Just $47 with this special link.
[UPDATE: Sorry – The Presale is no longer available!]
Here is what you can expect to see in the 2012 Holiday Toy Guide – GOLD level for just $47 if you use the special link above before October 1st!
– New and updated 2012 Holiday Toy Guide ebook
– List of toys that are expected to be the most popular this year
– 4 weekly reports showing how retail pricing for these hot toys compare to eBay and Amazon
– Access to resources to help you find inventory and list effectively
– Alerts to deals and bargins
– And MORE!
Don’t forget, the price goes up after October 1st!
Enjoy!
Jenni