I think most people today are living in a daze… completely overwhelmed by the amount of information available at the touch of a button. You can go out with your friends and be talking about a topic – and if a question comes up… suddenly 5 smart phones come out and everyone is looking the topic up online to get more information and answers to questions.

It’s pretty crazy if you step back and think about.

It use to be that just the fact that all this information was available online was amazing… but, now, we have access (and QUICK access at that) of this information at a simple touch on our iphone! We don’t have to wait for dial-up to connect us to information anymore. It is with us where-ever we go now.

So – in my last post, we talked about how to use information to build automated revenue streams. But, what if you don’t have information? What if all you have is physical product that you are selling? I highly recommend that you find valuable information that is related to your product (or market) and use it to your advantage.

See – here is the deal. This information age has benefits 😉 You might think that because anyone can find information on any given topic that it doesn’t really make sense for you to provide something that is already ‘out there’. Ahhh… but, that is the beauty of it!

There is SO MUCH information available on any given topic – that a lot of people get overwhelmed and don’t know who to believe or what information is the most valuable. However, (and this is key)… if you build a relationship with your customers or prospects – and THEN provide information that they will find valuable, they don’t have to worry about where to turn for answers.

They already trust you based on the relationship you have with them. They will pay you for the same information they can find online simply because you have done the work to research it and pull it together for them. You are the expert to them and they trust you.

Here is what you do…

1. Brainstorm topics of interest for your market: What questions do you get the most about the products you are selling? If they are interested in the products you are selling – what kind of information might they find helpful that goes with it? What problems do people who buy your products have? What solutions can you offer?

   Example:
   Let’s say you sell eco-friendly cleaning products. You can assume that your customers are interested in eco-friendly products and they are interested in cleaning their home. Some information they might be interested in that is related to these two topics could be – How to clean your house in 15 minutes a day… or, How eco-friendly products benefit your family… or, specific cleaning tips for specific rooms (kitchen, bathroom, etc.).

2. After you have brainstormed topics – you can start searching around online for information related to those topics. You don’t have to write the information yourself – you can just be the gatherer!

   Example:
   Maybe you have a list of products that you review as your information piece… you can easily put together the list, your review of each – and then, use affiliate links to each product you have listed. This means that everytime someone clicks on the link to the particular product you are reviewing and buys it, you get a commission! Automated revenue stream! And – you can simpley GIVE AWAY your product review list.

   Or…
   You could find some PLR (Public Label Rights) that is related to your topic. PLR is information that you can buy, change and then claim authorship on. It is a great way to build information products of any kind. One of my favorite sites that offers PLR is www.EasyPLR.com

3. Okay – after you have your topics… and your information… start figuring out what you are going to do with that information? Are you going to use it to build a blog – then include ads to generate revenue? Are you going to build a membership site of some sort and use it for content there? Are you going to give away the information to a mailing list?

There are so many directions you can go with your information… so many venues in today’s world.

Maybe you are one of those people who completely understands the value of information online – but, are stuck because you don’t know HOW to implement any of the things I’ve talked about above.

Is this you?
You aren’t alone!

In fact, I have created a series of courses that are designed to walk you through step by step… whether you are interested in building a blog… or maybe you are looking to publish an ebook… Do you want to start a mailing list or membership site? I’ve put together comprehensive – but SIMPLE courses that will walk you through the process of each of these… And, here is the fun part!

I’m trying something new here…

I’ll give you $20 towards any of my courses – your choice.
Here is how it works:

If you sign up for one of my Start Here courses (any of the courses listed below) before Monday, April 9, 2012… I will give you $20 credit to use towards a second course of your choice that is good until the end of the year.

It gets better.

I’m currently working on two new courses – one that will teach you how to use pinterest in your marketing efforts… and one about how to publish to Kindle. You can use the credit towards these courses once they are published.

Here are the current course offerings:

Start Here Blogging Program A step-by-step guide for getting a blog published and generating revenue

Start Here List Building Program ‘The Gold is in the list’ – Learn how to build a mailing list

Start Here Program: Build An eBook In 10 Days Having an information product under your belt is one of the best ways to build additional revenue streams – and you can publish your own eBook without even writing it! Learn how with this course.

Start Here Membership Program The SIMPLEST way to build a membership site that will produce a redisual income for you… a must have for online business owners and we show you how in easy step-by-step lessons!

Start Here Search Engine Optimization Program Are people finding you on Google? Learn how to optimize your eBay auctions so they show up on Google searches for more visibility!

How to get your 20 bucks:

1. Sign up for any of the courses mentioned above in the Start Here Program BEFORE Monday, April 9, 2012 (or visit: http://www.starthereprogram.com) – This offer cannot be used with any courses purchased before today.
2. Choose another course you are interested in – you do NOT have to select your second course before the April 9^th deadline. The credit will be available to you through the end of 2012! This means – you can wait to use your $20 credit if you would like… and apply it to ANY Start Here Program Course – even the new courses I’m currently working on once they are available!
3. After you have chosen your 2^nd course (before December 31, 2012), shoot me off an email letting me know the first course you have signed up for – and requesting the $20 credit for the 2^nd course you have chosen.
4. Pay for the 2^nd course through the sign up link on the corresponding web page. Send me a copy of your receipt and I will credit you $20 within 24-48 hours.

It’s that simple!

Remember – you have until April 9^th to sign up for any course you are interested in… then, you will have until the end of this year to redeem the $20 credit for a second course.

Questions? Please leave a comment or shoot me off an email.

Jenni